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Web Survey Bibliography

Title Experiments On Visual Effects in Web Surveys
Year 2001
Access date 25.05.2004
Abstract Visual effects possible in Web surveys include color, font features, screen layout, and use of graphical symbols. But the Web also permits the use of richer visual images such as pictures, drawings, animation, video, and so on. Despite the opportunities these new visual elements offer for survey design, very little research has focused on their effect on the answers to the survey questions. For example, one feature of pictures is that they typically convey more concrete messages, whereas more abstract concepts can be conveyed using verbal information. We are conducting a series of experiments to explore these effects on an-swers in Web surveys. A total of four experiments (n=500 each) are being done using the Knowledge Networks panel of re-spondents. Each experiments examines a different feature of visual presentation, ranging from the effect of color and layout on response distributions, to exploring the effect of supplemental images (pictures and drawings) on the answers that people pro-vide. We will present the results from these experiments. This research is aimed at understanding the interplay of visual and verbal information in survey responding as well as leading to specific recommendations for the design of Web survey question-naires.
Year of publication2001
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2001 (57)

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